We are dedicated to providing the Fleet Fuel Management Industry with innovative products and total customer service and satisfaction.
Meet the team that drives your solutions forward.
Senior Management
Markay Ward
President and CEO
Markay Ward
Since 1989, Markay has provided Ward with critical leadership in several strategic Ward business areas including software development, contracts, customer service, and training. She has been instrumental in developing numerous internal initiatives that have directly contributed to Ward’s growth. After graduating from the University of Texas in Austin, Markay worked with several companies in human resources, accounting, and inside sales.
Robert Kettyle
Chief Operating Officer
Robert (Bob) Kettyle
Bob has been with Ward since 2007 and developed our innovative go-to-market strategies and has successfully moved Ward to a cloud-based full-service technical solution provider. Prior to Ward, he held leadership positions in technology companies such as Siemens, Enron, and Daniel Flow Products. Early in his career, he spent fifteen years with a Natural Gas Utility and had been a guest instructor at The Appalachian Gas Measurement School, presenting papers on Automated Metering Systems, Hydrocarbon Flow Computers, SCADA Measurement System Integration Philosophy. Bob attended Mohawk Valley Community College while in the United States Air Force, and later Middlesex County College, Rutgers, and Kean College in New Jersey.
Sales
Mike Wade
Vice President
Sales and Marketing
Mike Wade
Everette Atkinson
Director of Sales
Eastern
Everette Atkinson
Alejandro Arredondo
Director of Sales, Texas, Mexico, and LATAM
Alejandro (Alex) Arredondo
Alex joined Ward in 2020 and has over 15 years of experience in Sales and Management. He has been exceptionally successful in developing strong customer relationships, managing sales teams, and implementing successful sales and marketing plans that increase revenue. Most recently, Alex lead and managed the operation of MoneyHaul LLC’s San Antonio location by organizing, planning, staffing, and managing all employees engaged in the sale and service of company products. Born and raised in Mexico City, Alex moved to Texas in 2000 to pursue a degree in Business Administration from the University of Texas at San Antonio.
Mathew Gilbert
Northeast
Regional Sales Manager
Mathew Gilbert
Matt joined Ward in April 2021 with 19 years of sales experience. Most recently, he was a top producer for the largest multi-family laundry company in the United States. In 2019 Matt was part of the Hartford, CT branch team that won the Best-In-Class Award for the top branch in the country. With a focus on developing long-term relationships with clients, Matt believes in building trust and confidence for developing partners for life. A graduate of Central Connecticut State University, he currently resides in Cheshire, CT, with his wife and two stepsons and enjoys golfing, craft beer, and hiking.
Warren Thornal
Southeast
Regional Sales Manager
Warren Thornal
Warren was born and raised in Tallahassee, FL, and received his Bachelor of Science from FSU. Before joining Ward in early 2022, he was head of Business Development dealing with primarily commercial and residential security systems. Before that, he was an accounts manager for a Wine Distributor selling Italian imports. Warren and his wife have two children – both born in 2020, and a love for the beach, where his family has a small beach cottage and he enjoys fishing and spending time with his family. He is an avid FSU football fan and attends games regularly.
Ethon Hack
Midwest
Regional Sales Manager
Ethon Hack
Ethon initially joined Ward in our Technical Support team and gained valuable experience in how our hardware products and Fuel View software work. This allowed him to build positive relationships with our Production and IT teams and, most importantly, our Customers. When he was offered the opportunity to advance into the Sales department, Ethon enthusiastically accepted, knowing he could use his extensive experience in the functionality of our products and his high energy to produce positive results for our customers. Ethon has a bachelor’s degree in Criminal Justice from the University of Texas at San Antonio and certificates from CodeUp for Cloud Administration/Engineering. He enjoys playing drums, spending time with his family, and attending concerts in his free time.
Engineering and Administration
Leslie Patterson
Customer Support Manager
Leslie Patterson
Leslie has been with Ward since 2003 and has served in various customer-related capacities at Ward including Inside Sales Manager, Technical Support Manager, Implementation Manager, and Contract Administrator. A US Marine veteran, Leslie truly enjoys cultivating customer relationships and partnering with customers to resolve issues.
Babette Cade
Controller
Babette Cade
David Counselman, Sr.
Software Manager
David Counselman, Sr.
Dave joined Ward in 2014 and oversees the Software Engineering Department. He has been an integral player in Ward Fuel View, IoT Fuel Control Terminal, and Systems Development and has worked on and designed several backend programs for TLS Service, Scheduled Task Service, Watchdog Service, and CANceiver Event Parser. Dave has over 20 years of experience with computer systems ranging from technical support, administration, network engineering, and software engineering. He has a Bachelor of Science in Information Technology with a concentration in Software Engineering from the University of Phoenix.
